CREDELIO

Launching Elanco’s new flea and tick medication when the competition was outspending 4 to 1 meant we had to breakthrough in a totally distinctive way.

Credelio is Elanco's flagship 2019 product. So meet the "Tiny Defender" of dogs. AKA "Tiny C." Credelio is a lover and fighter, super gentle on dogs, and a ruthless killer of ticks and fleas.

CREDELIO SOCIAL STRATEGY

Thanks to the precision of FaceBook Targeting, we achieved our sales goals with a 1-2-3 punch. Here is just a fraction of the agile content created with our Credelio character.

GSK AVODART

This enlarging prostrate drug campaign, directed by Academy Award-winning director Brett Morgen, gave GSK record-breaking sales. But don’t just take my word for it. See what the CEO said:

**Urinal Posters presented the solution during the symptoms of the problem.**

ELANCO CAPSTAR

When you have a compelling product demo, use it. But present it in an arresting, unforgettable way.

For the DTC launch of Capstar in Petco and PetSmart, we celebrated the amazing 30 minute problem/solution in very distinctive and graphic style.

ADVIL MANIFESTO

Why Advil? The story needed to be told to consumers who thought all pain relievers were equal.

Lunesta

This famous campaign was the first to bring a luscious sensuality to a sleep aid. I was thrilled to partner with Vogue photographer Glen Luchford on this evocative work.