DICE.COM
This is the job board exclusively for tech talent. So we found an exclusive way to talk to them.
DICE YOUTUBE CAMPAIGN
To make sure our YouTube channel connected with this target, we created our unique 8-bit animated character “Pixel Man.” He showed everything from a day-in-the-tech-life to a new app.
DIGITAL CONTENT STRATEGY
The media became the message and the Dice voice lived where the target lived. We turned passive job seekers into active job seekers. Even turning our brand enthusiasts to brand evangelists.
Targeted banners
Interactive Banners invite participation to demo skills
Email nurture to interested job seekers
Exclusive Dice Labs